I started Save Your Sole in 2010 because I saw an opportunity to create a range of new luxury shoe care products that would help women protect their shoes and soles.
Also, the red soles scratched off the bottom of my brand new Christian Louboutin heels and I couldn’t find a product to repair the red sole and knew that I needed to find a solution.
So it is no surprise that I had the desire to create the products we now sell. I grew up Sydney, Australia surrounded by shoes in my grandfather’s shoe shop – Panucci Bros. He taught me the importance of buying the right shoes and how to care for them.
I have always struggled with having my shoes repaired. Unless my grandfather was repairing the heels. The materials of shoes today are so delicate and one wrong step and a shoe can be destroyed in seconds.
Our shoe sole paint was the first of its kind made specifically to repaint and restore coloured designer soles. The red sole care kit has been a favoured fashion tool of those in the know. And the sole stickers have changed the way the fashion industry protects shoes on the runway and sample shoes sent out to photo shoots.
We have worked extensively at New York Fashion Week since 2013 with stylists on a range of runway shows for Oscar de la Renta, Hugo Boss, Calvin Klein, Opening Ceremony and stylists from Project Runway and America’s Next Top Model.
The products have been featured around the world in ELLE, Marie Claire, GLAMOUR, InStyle, Net-A-Porter ‘The Edit’, The Times, OK and continue to be the preferred product of stylists, fashion bloggers and shoe lovers.
I am proud to say since 2010 we have saved over 100,000 pairs of shoes and we will continue to create and focus on providing innovative products to care for your favourite shoes. And soles.